Tonic Media

Renew vs Relocate
Media + Creative

With its lease nearing expiry, Tonic Media moved into a newly fitted CBD office on much stronger terms than first offered.

Location

Sydney

Client industry

Health & wellbeing media

Size

Circa 300 sqm

Fit-out

Spec

The brief

Tonic Media Network is Australia’s largest health and wellbeing media network, delivering health messages in GP waiting rooms and pharmacies across urban, regional and remote communities.

With its Surry Hills lease nearing expiry, Tonic engaged Tenant CS to weigh staying against relocating and find suitable alternative space quickly. Tenant CS searched the Sydney CBD and Surry Hills, shortlisted three options, compared each landlord’s offer side by side and negotiated several rounds with the preferred landlord.

Sunlit wooden chair and bench beside a gray round table by vertical ribbed glass panels.

Results

1

Speculative fit-out plus rental abatement

Tonic moved into a newly fitted and furnished space in the Sydney CBD, with a rental abatement on top of the fit-out.

2

Incentive 40% higher than the first offer

Comparing three options gave Tonic real leverage, and several rounds of negotiation lifted the incentive well above the landlord’s opening position.

3

Lower reviews and rent-free early access

Annual rent reviews came in below the first proposal, and Tonic gained two months of rent-free early access before the lease began.

4

Landlord-funded works and landlord-paid fee

The landlord built a new private office and added AV to the meeting rooms, and paid the tenant representation fee separate to the incentive.

Real businesses, real results

Learn other ways we've helped clients with their property requirements.

View more