TAG Group

TAG Group

Resetting occupancy costs through a tailored lease renewal strategy

Client Overview

No. of projects:
Multiple Projects
Single Project
Size:
716sqm
Locations:
Sydney
Location:
Sydney
Industry:
Corporate Travel & Event Management
Project Type:
Lease Renewal
Project Types:
Lease Renewal
About the company
TAG Group is a global travel and event management company, specialising in corporate, sport, and entertainment travel. With over 30 years of experience, 20+ international offices, and specialist divisions across touring, production, corporate travel, events, and private travel, TAG supports some of the world’s most recognisable brands with complex, high-touch travel solutions.
Learn more about TAG Group
TAG Group

Featured Project

At a glance

Significant rent reset
Improved overall lease position
Highly tailored negotiation strategy

The Brief

TAG Group were seeking a strategic partner to secure a stronger lease position ahead of their renewal - one that reflected both current market conditions and their specific operational needs.

The relationship between Tenant CS and TAG had been built over time through the Australian British Chamber of Commerce (ABCC) network, giving Tenant CS a strong understanding of TAG’s business priorities.

We were engaged to provide market insight, test the opportunity, and lead a tailored negotiation strategy to secure a stronger commercial outcome.

The Results

Tenant CS used detailed market knowledge and a clear understanding of TAG’s priorities to strengthen their renewal position.

Key outcomes included:

  • Rent reset to below what it was five years prior, delivering immediate and long-term cost savings
  • Improved overall lease position, supporting long-term operational needs

The result is a smarter, more strategic lease outcome, demonstrating the value of a considered approach in a market where no two deals are the same.

TAG Group

Project Team

Project Team

Project Team

"Tenant CS stood out for their expertise, transparency, and genuine interest in our business. From day one, Max and the team brought a collaborative mindset, and with support from the Chamber network, the partnership evolved naturally."
Brett Thomson
Head of Corporate Sales APAC at TAG

More success stories

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