Breitling

Relocation
Retailer

Finding a Sydney CBD retail location worthy of the Breitling brand.

Location

Sydney

Client industry

Retailer

Size

420 sqm

"The Tenant CS team understand the importance of branding and customer traffic and also took the time to learn how our company operates. I highly recommend them."

Mathieu Brunisholz

Director, Breitling Oceania

The brief

Breitling’s Sydney CBD store was being demolished to make way for the light rail network, creating a non-negotiable relocation.

The challenge was to find a high-traffic retail location that matched the expectations of a global luxury brand, then negotiate the right lease outcome in a tightly held market.

Sunlit wooden chair and bench beside a gray round table by vertical ribbed glass panels.

Results

1

Prime CBD position secured

The relocation kept Breitling in a prominent Sydney CBD location with the foot traffic and visibility a luxury retail brand demands.

2

Brand fit protected through the move

The search focused on quality as well as location, ensuring the replacement store complemented Breitling’s premium positioning.

3

Brief matched to market

The process translated Breitling's operational requirements into a targeted market brief, filtering options around location, timing, budget and workplace performance.

4

Negotiations stayed tenant-led

With the move unavoidable, independent representation helped protect Breitling’s commercial position rather than letting urgency dictate the deal.

Real businesses, real results

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